How important are our Customers? Well, let’s see. You own a business. You have a product or service that you felt so confidently in that you invested in creating a company. Ok great. Now, that great product will always be great, however, it will never be fruitful unless people buy/use it. Correct? Our Customers are the bread of ‘bread and butter’ of our businesses. Our customers buy our product and they refer our product. My suggestion, make sure you are offering an EXCELLENT client experience!