The Social Business Plan

Social business plan, social media marketing, digital marketing, pay per click, social media agency, business development

The Social Business Plan

Don’t just shoot from the hip

In today’s world, businesses are doing all they can to stay relevant and grow.  With the introduction of internet marketing businesses were challenged with the need to adopt online and social media practices.   Social Business is truly still in its infancy.  Google and Facebook change their algorithms as they see fit and completely shift search, feeds, and other aspects important to social business.  Marketing departments and business owners are now having to create a new department, the social business department.  For some this is a department, one person, a person who also wears many other hats, or this is an outside company (like us).  Either way for those of you who need a little help we thought we’d give you some basic, yet important advice.

What is Social Business?  Maybe this is your first time hearing the term ‘Social Business’ so we want to take a minute to define.  Social Business is a combination of all your online marketing, sales, and customer relationship efforts:

  • Website
  • Blog
  • Social Media (Facebook, Twitter, LinkedIn, etc…)
  • Email Newsletter/ Campaigns
  • Pay Per Click Advertising
  • On page SEO
  • Location Based Services

Best Steps to a GREAT Social Business Plan

  1. All online channels should work together
    Sometimes you have the above items working independently of each other.  It’s best that all campaigns, strategy, and planning include all your online channels.
  2. Know your audience
    Before you know where to publish and engage, you must know who you are trying to reach.  Not only who, but what you want them to know about you and how you want them to engage with you.  Market research will help you understand who, and where you might engage with them online.
  3. Create goals and capture milestones
    Track your progress.  You can be as simple or sophisticated as you want to be.  Simply track visits, followers, clicks, and so on.  It’s important that you capture progress.
  4. Create a content calendar
    Map out ideas for publishing at least 2-4 weeks ahead of time.  Plan out your blog posts, social media posts, click campaigns, coupons, email campaigns, etc…  Look ahead gives you more time for innovation and creativity.
  5. Collaborate with other department heads
    Don’t let your social business be confined to your marketing department only.  Have a monthly meeting with your various department and collaborate on new ideas, events, campaigns, photo ops, video and more.
  6. Consult a trusted source if you feel you need additional guidance
    If you are curious about new possibilities, need a little guidance, or you’re just lost – consult someone who you trust.  Maybe ask a colleague who you know is doing well with their social business.  Whoever you choose to consult be sure they are answering your questions, they have a social presence themselves, and ask for a reference.  It’s important to always check the facts for any outside consultant (CPA, Lawyers, Graphic Designers, etc…)

What return should I expect for a well executed social business plan?

  • Targeted efforts
  • Consistent content publishing
  • Innovation
  • SEO: an optimized presence online
  • A growth in influence, authority, and industry leader
  • Business Development, in the form of: sales, speaking engagements, interviews, press, and so on… (time frames vary based on industry and your business plan as a whole.  6+ months to see a big difference)

Don’t shoot from the hip

By ‘shoot from the hip’ we mean, don’t just post a message for ‘posting a message’ sake.  Definitely don’t post once a month and say ‘you’re doing social media’.  There are many more examples that we don’t have time to list.  Bottom line, have a plan!  Know what you want, and start a skeleton plan on how you’re going to get there.  We published a manual call The Social Business Plan you can purchase here.

We hope this article has helped someone.  If you have questions please call or email 626-710-4221 or connect@socializela.com

We also offer a FREE social business assessment.

Sincerely,

Margaret Brown and The ANROMA Team

SocializeLA.com

Instagram @anroma
Facebook.com/socializeyourbrand
Twitter @csrSocialite & @socializeLA

Our Services

2 thoughts on “The Social Business Plan

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