ROI: Return on Influence

Have you leveraged your online influence to acquire new business and meet business development goals?

social media marketing, return on investment

Objectives:

  • Honestly analyze your current social media efforts.

  • Implement 1 -2 new steps for your businesses online presence.

Traditional business tells us to be very interested in our ROI (Return on Investment) and this will always be true.  With the birth of online social media we also must also be vested in our ROI (Return on Influence).

Why care about your influence?

  • People do business with those they LIKE, Know, and Trust.
  • Online influence usually means LOTS of content, content = SEO.
  • Think of A-List celebrities.  They use their influence to raise awareness and gain a following on social, political, and other interests.
  • Don’t ever make the mistake of underestimating the power of influence.

Take Action!

  • Decide how much time you (or your staff) can commit to your online presence.
  • Decide which social media channels you’re going to use.
  • Begin a content calendar, publishing schedule,  and regularly scheduled monthly brainstorm meetings with your team.
  • Set up your social media profiles, blog, newsletter software, CRM, and any other relevant accounts.
  • Make sure the team member you assign “social media” understand the Marketing, Sales, and Customer Relationship Building Aspects.
  • Start PUBLISHING, Stay PUBLISHING!  A consistent presence is key.

Just in case you don’t understand the purpose or inter-workings of social media, don’t ignore this media for your business.

People do business with those they LIKE, Know, and Trust

A well rounded online presence gives your clients, potential clients, brand advocates, and strategic partners a sense of “LIKE, Know, Trust.”  Traditional business and experience tells us that “LIKE, Know, Trust” is the key to repeat business, excellent client relationships, and referrals.

Online influence usually means LOTS of content, content = SEO

SEO practices of 2011 no longer apply in 2013.  Bottom line, Google and other popular search engines rank you on your content.  Everything you publish on your website, blog, social media, online press, and more play a big part in how you rank for keywords.

Think of A-List celebrities.  They use their influence to raise awareness and gain a following on social, political, and other interests

You may not be interested in an A-list status.  However, taking those principles and applying them to a local level may be very beneficial to your business.  Other are doing it, there’s room for you…

Don’t make the mistake of underestimating the power of influence

  • Technology has given us the power to reach people we may have never met.
  • Engage contacts you meet in person, online. Make the most of your in person networking efforts.
  • Get to know your prospects, and give them content online to get to know you.
  • Social media isn’t a popularity contest per see.  Social media is about connecting with your target audience and being an influencer in your community and industry.
  • Social media gives you a platform to show the world your talent and expertise in your industry.

One last thing…

Be genuine online.  Don’t find ways to automate every action.  Don’t be a sneaky salesman.  Be a friend and a genuine influencer in your field.

If you have questions on how to implement a social business plan feel free to contact me directly.  My information is below.

We also offer a FREE social business assessment.

Questions? Comments? Email us and sign up for our free assessment:

Sincerely,

Margaret Brown and The ANROMA Team
626-710-4221

SocializeLA.com

Instagram @anroma
Facebook.com/socializeyourbrand
Twitter @margmarieb & @socializeLA

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