Cultivate a Profitable Online Presence
The question of the decade. Since the dotcom bubble, to the explosion of Google Search, and the skyrocket of social network usage by billions of people worldwide. Businesses want to know “How can we use these tools to increase our revenue?”
It’s important to understand what constitutes a profit. These items are profitable to business. Each slightly different, each a path to new business.
- New opportunity
- New Business
- Speaking Opportunities
- Guest Blogging
- SEO Benefits
Good news: There is a place and strategy for ALL sized companies to grow their revenue by using online marketing. Every strategy differs. From platforms used, messaging, and frequency.
Bad news: Social Business isn’t something you can do on a whim and expect optimal results. A well-rounded strategy is a must.
When you think of a successful and profitable online presence think Visibility, Credibility, and LIKEability.
Visibility: How do people find you?
- Search Results (SEO Benefits for Small Business)
- Email Signature Links
- Website Links
- Storefront Signage
- Business Card Text
- Print Marketing Materials
- Paid Advertising (Online/Offline)
Credibility: Are you an expert in your field?
One way to catch the attention of your audience is to offer them advice. How can you, the expert, solve their problem?
- Frequency of your posts, blogs, and published content.
- Topics, messaging, and information speaking to the need of your potential clients.
- Think about publishing: YouTube videos, SlideShare/Prezi Presentation, Webinar, BlogTalk Radio Show
This type of content is alive and helps your potential clients understand what you do, how you do it, and how you can help them.
- Strategize and calendar your message.
- Sometimes it’s OK to avoid the technicalities of your method of solving problems. Your audience is most interested in the results you can provide.
LIKE-ability: People do business with people they LIKE.
Do you engage with your online audience?
Engagement is talking with your audience via your social media channels:
- LIKE, ReTweet, and Comment on other posts.
- Make a list (mental, on paper, electronic) of target clients, power partners, community partners, and any other person or company you want to interact with on a regular basis.
- Read, comment, and share blog posts, YouTube Videos and other content you deem appropriate to share through your channels.
- Use this as a way to be friendly and approachable.
- Use wisdom in regard to what to comment and how often to engage. Don’t go overboard.
- When you engage online remember BE GENUINE.
By developing a plan to include these three components you will build relationships, you will see a growth in opportunity, and you will see a growth in revenue. Key items to have in place: CRM (manage your contacts of people you meet online and offline), schedule (be organized), Team Work (involve your team in your social marketing), Seek help if you are unsure (consult with a friend or trusted social business adviser to work for you or with you in building you social business presence).
I hope you found this article to be helpful. If you have any question on any of the above you may contact me at 626-710-4221 or email firstname.lastname@example.org.
Follow me on Twitter @margmarieb
Founder and Managing Director of SocializeLA.com (Member of The ANROMA Group)
Member of NAWBO, Marketing Chair for NAWBO Inland Empire & Ambassador of Pasadena for NAWBO Los Angeles