Measure Your Social Business: Are you shooting from the hip?

Social media network connection and communication in the global,We never want to discourage a company, professional, or organization to STOP being social.  We do discourage time wasting.  Avoid time wasting with a plan!

We encourage our friends to measure their efforts.

Are you shooting from the hip?

  • Post whenever you have time.
  • Post and then hope for the best.
  • Add links to your website/email signature/email marketing and hope people click.

These are prime examples of shooting from the hip social marketing. This is a great place to start.  It’s all about getting your feet wet.  But you don’t want to continue operations this way.  You will not reach your growth potential by operating in this fashion.

You must have a #socialbusinessplan.  A plan will help you:

  • Identify your target, where you should spend time, how you should engage.
  • Blocking specific time for follow up, sales, engagement, etc…
  • Blogging, Email Communication, and more.
  • Lastly, ANALYTICS!

You can try manually tracking LIKES, following, etc… Or you can use a 3rd party tool. There are many available. Rignite has a very nice tool that helps create campaigns with excellent measuring support (read more).  All in all, you want to validate your efforts with numbers.  Numbers don’t lie.  Which types of posts get the most attention?  Is your target market responding the way you want them to.

A plan will help you identify your goals.

If you want super results you need to have a plan.  Make your efforts as profitable as can be.

In just a few weeks we’ll be launching our SocialBSchool! Until then, you can purchase the #socialbusinessplan workbook from Amazon.

If you feel you need more assistance with your social business please call or email 626-710-4221 / connect @ socializela.com.

The ANROMA Team!

Twitter/Instagram @margmarieb

Follow Us Twitter: @socializela
Instagram @anroma

Facebook.com/socializeLA
Facebook.com/socializeyourbrand

SocializeLA.com offers: Social Media ManagementSEO ServicesWeb Design andCoaching & Training

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s